CEO Collaborative

This year, we are pleased to present the NEW CEO Collaborative—a discussion of high-level topics developed to drive dialogue around positioning the industry for long-term success.

Monday, September 13
1:15-3:45 PM

Tuesday, September 14
9:45 AM-12:00 PM

Executive Insights on the Future of the Industry

The NEW CEO Collaborative is a closed-door program open only to owner/operator CEOs*. You won't want to miss these discussions, where top of mind issues on the most pressing industry topics will be front and center, such as:

  • Regulatory state of the industry & forecast
  • Increased public policy scrutiny and focus on assisted living
  • What does an industry-driven government relations approach look like?
  • How to develop your company’s government relations approach
  • Increased liability and risk management challenges
  • Continued and increased workforce challenges

If you're a provider CEO, plan to join us for these insightful discussions. Your voices and insights are critical to moving the industry forward.

*Media is not permitted. Registrants must have a Full Conference Pass. Additionally, the senior-most executive for Argentum premier and executive industry partner members are invited to attend.

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FEATURED KEYNOTE SPEAKER | Tuesday, September 14 | 8:30-9:30 AM

Discover the Benefits of Mission-Driven Leadership

MARK BERTOLINI, Aetna’s former CEO, literally wrote the book on Mission-Driven Leadership. As the keynote speaker on Tuesday, September 14, Bertolini's unfiltered stories of an untraditional journey to the corner office are sure to deliver a riveting presentation.

Become a Sponsor

Contact us to discuss how you can elevate your presence and relationship-building opportunities.

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Cindy Kent, Executive Vice President & President of Senior Living, Brookdale

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Katie Potter, President & CEO, Five Star Senior Living

INSIGHTS FROM THE C-SUITE | Tuesday, September 14 | 2:30-3:45 PM

What's Next for Senior Living?

Join executives all across the industry for an insightful panel discussion on the future of senior living. Check back for more panelists as they're confirmed!

FEATURED KEYNOTE SPEAKER | Wednesday, September 15 | 8:30-9:30 AM

Fostering a Culture of Innovation

ROBERT RICHMAN, former culture strategist and co-creator of Zappos Insights, is one of the world’s authorities on employee culture. As the keynote speaker on Wednesday, September 15, Richman will share some of his innovative techniques to build culture, help people grow, inspire amazing service, and ultimately drive revenue through amazing culture.

Be Social with Us!

Follow and use #Argentum21 on social media before, during, and after the event to share your experiences and connect to other relevant event information!