CEO Collaborative

This year, we are pleased to present the NEW CEO Collaborative—a discussion of high-level topics developed to drive dialogue around positioning the industry for long-term success.

Executive Insights on the Future of the Industry

The NEW CEO Collaborative is a closed-door program open only to owner/operator CEOs*. You won't want to miss these discussions, where top of mind issues on the most pressing industry topics will be front and center, such as:

  • Regulatory state of the industry & forecast
  • Increased public policy scrutiny and focus on assisted living
  • What does an industry-driven government relations approach look like?
  • How to develop your company’s government relations approach
  • Increased liability and risk management challenges
  • Continued and increased workforce challenges

If you're a provider CEO, plan to join us for these insightful discussions. Your voices and insights are critical to moving the industry forward.

*Media is not permitted. Registrants must have a Full Conference Pass. Additionally, the senior-most executive for Argentum premier and executive industry partner members are invited to attend.



Monday, September 13

1:15 - 3:45 PM
Leading Efforts to Confront COVID Challenges and Identify New Opportunities

Speakers: Maggie Elehwany, SVP, Public Affairs, Argentum; Brian Jurutka, President, NIC; Mark Woodka, CEO, OnShift

Tuesday, September 14

9:45 – 10:45 AM
U.S. News Best Senior Living: What CEOs Need to Know

Speaker: Jacquelyn Kung, CEO, Activated Insights

11 AM – 12 PM
The Intersection of Senior Living Insurance, Claim Trends, and Public Policy

Speakers: John Atkinson, Managing Director, Industry Leader and Chairman, Marsh Chicago; Tara Clayton, Senior Vice President, Marsh Senior Care Practice

FEATURED KEYNOTE SPEAKER | Tuesday, September 14 | 8:30-9:30 AM

Finding Your Purpose & Inspiring Profits

JAMES RHEE, Impact Entrepreneur, CEO, and Investor and Former Chairman & CEO of Ashley Stewart, empowers people, brands, and companies to fulfill their true potential by marrying capital with purpose. He creates value through values, transformation through self-reflection, and reinvention through Kindness and Math™. Join this keynote session to hear about how trust and joy, grounded in math and amplified through digital marketing, can overcome impossible odds and fuel individual and enterprise-wide innovation.

Keynote Session Sponsor

Become a Sponsor

Contact us to discuss how you can elevate your presence and relationship-building opportunities.

Cindy Kent
Executive Vice President & President of Senior Living and Community Operations, Brookdale

Tana Gall

Tana Gall
President, Merrill Gardens

Cindy Kent

Cindy Kent
Executive Vice President & President of Senior Living and Community Operations, Brookdale

Katie Potter

Katie Potter, President & CEO, Five Star Senior Living

Collette Gray

Collette Gray (moderator), President & CEO, Integral Senior Living and Solstice Senior Living

INSIGHTS FROM THE C-SUITE | Tuesday, September 14 | 2:30-3:45 PM

What's Next for Senior Living?

What can the senior living industry expect when it comes to occupancy, COVID recovery, culture, workforce challenges, and more? Join our women in industry expert panelists and they tackle these topics and frankly discusses the “why” of leadership in the unique environment of senior living.

Insights from the C-Suite Sponsor

FEATURED KEYNOTE SPEAKER | Wednesday, September 15 | 8:30-9:30 AM

Fostering a Culture of Innovation

ROBERT RICHMAN, former culture strategist and co-creator of Zappos Insights, is one of the world’s authorities on employee culture. As the keynote speaker on Wednesday, September 15, Richman will share some of his innovative techniques to build culture, help people grow, inspire amazing service, and ultimately drive revenue through amazing culture.

Be Social with Us!

Follow and use #Argentum21 on social media before, during, and after the event to share your experiences and connect to other relevant event information!