Argentum Senior Living Executive Conference speaker Bruce Tulgan, founder and chairman of RainmakerThinking, has been tracking and researching generational shift in more than 400 organizations for about a quarter-century. The grown-ups are leaving,” said Tulgan. “They’re taking with them collective skills, knowledge, institutional memory, and the last vestiges of the work ethic.” Tulgan says one […]
Senior living communities face significant challenges as older adults increasingly choose to age in their own homes. To adapt, senior living operators must focus on approaches that make communities and the accompanying lifestyle less “institutional,” according to USC professor of architecture and gerontology, Victor Regnier, FAIA, who will take the Mainstage at the Argentum Senior […]
(Alexandria, Va.)—This year, the Argentum Senior Living Executive Conference will feature an exciting new format empowering attendees to create individualized learning experiences that drive actionable takeaways. Two unique learning paths will be available, providing opportunities that meet each attendee’s goals, whether to gather ideas and strategies from dynamic speakers or engage with peers in solutions-oriented […]
To be effective marketers, businesses must ask themselves who they are and what drives them. For marketing virtuoso and former Airbnb chief marketing officer Jonathan Mildenhall, the answers to these questions define a business’s purpose. Defining a clear purpose is no mere intellectual exercise, Mildenhall believes. It is a competitive necessity that guides businesses during […]
ALEXANDRIA, Va. – Argentum announced today that Sharon Reynolds, executive director of Five Star Senior Living’s The Neighborhood at Somerset in Somerset, Ky., was honored with the 2017 Argentum Senior Living Community Leadership Award. Reynolds was recognized at the annual Argentum Senior Living Executive Conference in Nashville, Tenn. The award honors executive directors for exemplary […]
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