Executive Director Leadership Institute

Get inspiration and the insights you need to run a more efficient community, and connect with the nation’s top senior living leaders.

Become a More Effective Executive Director

The Executive Director Leadership Institute (EDLI) is an intensive three-day educational experience designed specifically for executive directors of senior living communities. Argentum has developed a curriculum that combines a rigorous academic grounding with real world application to enhance and enrich the work of the executive director in his or her leadership role in their senior living community.

EDLI sessions will delve into mission critical topics for executive directors in areas such as operations management, leadership, human resources, sales and marketing, clinical oversight, risk management, and more.

<b>TANA GALL</b><br>CEO, Blue Harbor Senior Living

"I would encourage executive directors from across the country to come to EDLI because I promise they will go back with new skills and more importantly new networking opportunities in order to enhance their operation. And the energy they go back with is a benefit to their employees and their residents."
—Tana Gall, President, Merrill Gardens

Featured Speaker

Christopher Ridenhour, GFN

While our websites paint perfect pictures of Teamwork and World Class Customer Care, does everyone really, I mean, REALLY, appear as engaged as they do on the home page? Imagine the levels of success your stakeholders could experience if every team member “embraced change”, “owned problems”, and took “personal accountability” for their part in creating an EXTRAORDINARY community. When each of us learns to model “Purpose and Passion”, we create dynamic buildings defined by positive communication, greater performance, and higher retention. While everyone recognizes the AMAZING benefits that come with staff engagement and retention, the actual tools and actions are useless without commitment. It’s time to get committed! Inspired Leaders, Inspired Teams, Inspired Results promises to take you into the hearts and minds of your colleagues to reveal what inspires and motivates them to truly LIVE your organization’s Mission, Vision and Values. This unique offering will serve as the Train-the-Trainer for anyone interested in becoming a “Certified Staff Whisperer.”

Riddhenhour, Chirstopher clipped
Inspired Teams, Inspired Leaders, Inspired Results!

Agenda

Monday, May 18

8:30 - 10:00 AM and 10:15 - 11:45 AM

Inspired Leaders, Inspired Teams, Inspired Results!
Speaker: Christopher Ridenhour, GFN 

While our websites paint perfect pictures of Teamwork and World Class Customer Care, does everyone really, I mean, REALLY, appear as engaged as they do on the home page? Imagine the levels of success your stakeholders could experience if every team member “embraced change”, “owned problems”, and took “personal accountability” for their part in creating an EXTRAORDINARY community. When each of us learns to model “Purpose and Passion”, we create dynamic buildings defined by positive communication, greater performance, and higher retention. While everyone recognizes the AMAZING benefits that come with staff engagement and retention, the actual tools and actions are useless without commitment. It’s time to get committed! Inspired Leaders, Inspired Teams, Inspired Results promises to take you into the hearts and minds of your colleagues to reveal what inspires and motivates them to truly LIVE your organization’s Mission, Vision and Values. This unique offering will serve as the Train-the-Trainer for anyone interested in becoming a “Certified Staff Whisperer.”

12:15 - 1:45 PM

Creating a Superior Sales Culture

How do executive directors help sales teams maximize occupancy and revenue? This session will discuss proactive, hands-on sales strategies, systems and tools community Executive Directors can use to set goals, participate in sales planning, establish relevant metrics and effectively manage sales behaviors and processes. Attendees will learn best practices for managing their sales, including closing your community sales gap and simplifying sales, training your staff to effectively utilize CRM, creating an unforgettable prospect visit process, and setting expectations and accountability for your sales team.

2:00 - 4:00 PM

Covering Your Assets: Risk Management Principles
Speakers: JoAnn Carlin, Vice President, Clinical Risk Services, Willis Towers Watson;
Joel Goldman, Senior Partner, Hanson Bridgett

What are the areas of greatest risk vulnerability in senior living communities? What are “realistic expectations,” and how might they impact risk management? Discover the answers to these questions while also identifying the various constituencies within a community that can improve or impede progress in managing risk. Describe the areas of greatest risk vulnerability in Assisted Living communities.

Tuesday, May 19

9:45 - 10:45 AM

Developing Your Community's Workforce
Speaker: Mark Woodka, CEO, OnShift

A recent Argentum report found that the senior living industry will need 1.2 million employees by the year 2025. This session will delve into best practices for hiring, training, and retaining the top talent needed to staff senior living communities, with an emphasis on developing the next generation of leadership.

11:00 AM - 12:30 PM

How Much Time Does That Really Take?
Speaker: Cheryl McKenzie, Management Consultant, Senior Housing

Knowing how much time it takes to provide specific resident services (and necessary indirect tasks) helps managers determine the right staffing levels, the true cost of individual services, and care profit margins
This session will help attendees assess their current operations and identify gaps in cost assumptions that may lead to gaps in staffing levels, care fees, and pricing assumptions. Furthermore, the students will learn how to measure services at their own communities.

Wednesday, May 20

9:45 - 11:15 AM

Balancing Mission and Margin
Speaker: Kevin Hunter, Chief Operating Officer, Hearth Management

The mission of senior living is to provide vibrant communities where older adults can thrive and enjoy an improved quality of life. This course will cover best practices for maintaining optimal care and services to residents while adhering to a successful budget. Participants will: learn how to improve staff efficiencies so they can spend more time providing care and services; understand the impact of revenue and expenses on value; and learn which resources to invest in to grow and maintain high occupancy rate

12:45 - 2:45 PM

Tying it All Together: EDLI Capstone Project
Speaker: Tana Gall, President, Merrill Gardens; Chris Guay, President & CEO, Vitality Senior Living

The EDLI Capstone Project is designed to be a culminating plan that integrates subject matter that was a part of the EDLI curriculum.  Attendees will be asked to utilize the information from the conference to create a plan or proposal that can be taken back to their community or company for review and implementation.  One of the goals is to incorporate pertinent information from more than one of the presentations.  For example, one topic could be “How to improve my community’s financial success through strategic sales and marketing.”

Get Ideas You Can Put Into Action

Fresh Perspectives

Talk with fellow community leaders and uncover new strategies for success.

Better Ideas

Go home to your team with more tools in your tool box than you had before.

Deeper Relationships

Cultivate and extend your professional network to help you achieve success this year.

Proven Solutions

Connect with 300+ exhibitors and partners advancing excellence through innovation.

Who Should Attend?

Executive Directors of senior living communities (independent living, assisted living, memory care) seeking to enrich their contribution to the success of their community and their company and develop their professional skills for advancement in their company.

Registration and Eligibility

Pre-registration is required to attend EDLI. Participation in this program is restricted to executives who are currently employed as executive directors or administrators of senior living communities (independent living, assisted living, and memory care) seeking to enrich their contribution to the success of their community and their company and develop their professional skills for advancement in their company.

EARLY BIRD RATES
$825 Member
$925 Non-Member

REGULAR RATES
$925 Member
$1,025 Non-Member

You can enjoy expanded access at the Senior Living Executive Conference with the EDLI Pass including access to the Hero Awards & Opening Night Reception, Morning Keynotes, the Expo, and Mainstage Presentations, in addition to three days of EDLI programming and CEUs.

What Past EDLI Attendees Have Said...

"I really enjoyed every moment of the Executive Director Leadership Institute. It was educational, thought-provoking, and made a baby boomer (like me) think outside of the box when communicating with other generations. It was a wonderful experience to be in a room with professional EDs who are driven and dedicated to excel and listen and learn from each other."

"The opportunity for connection and relationship-building at EDLI was just as valuable as the information received. And the information received was VERY valuable!"

"It is worth every minute, and you will go back to your community a new manager with a different lens to look at the way we do our job."