Info Sessions

Join our Info Sessions April 16-17 to get a head start on new ways to improve your business!

Tuesday, April 16
7:00-7:50 AM

Sales Origin and ROI: Uncover the Data to Strengthen Both
Speakers: Jessica Kraft, EVP, Bluespire; Matt McNeill, SVP, Strategy, Eldermark

We’ll explore the power behind capturing the true origin of your sales, strategies to deliver sales ready prospects and how to use your CRM as one of your greatest sales assets. We’ll share industry leading platforms for capturing critical data to improve your ROI. Lastly we will be giving away a $100.00 Visa Gift Card to one lucky winner!

Sponsored by:

Retaining Talent in a Multigenerational Workforce
Speaker: Murry Mercier, Enterprise Consultant, PointClickCare

Without question, our workforce is becoming increasingly diverse. While dominated by the baby boomer generation in the past, 2015 marked the year the millennials became the majority in the workforce. Now we have Generation Z making their way to gainful employment as they begin to graduate from post-secondary education. How then, do we keep our current employees as long as possible, while still attracting new talent? More than ever, now is the time to evaluate the requirements of the multigenerational workforce and implement strategies that appeal to all generations.

Learning Objectives:

  • Develop effective strategies for retention and engagement for each generation.
  • Understand generational perspectives on technology.
  • Integrate the right technology tools to improve retention of your workforce.


Sponsored by:

Transform Your Brand and Go Direct to Prospective Residents to Meet your Occupancy Goals
Speaker: Brock MacLean, SVP, Business Development, LeaseLabs, a RealPage Company

Timing is everything when it comes to meeting consumers where and when they are looking for your services. Join Brock MacLean as he explores the power behind a compelling brand, the evolution of consumer behavior and the impact both can have on driving direct leads for your business.

Sponsored by:

Huddles: They’re not just for falls.
Speaker: JoAnne Carlin, MSN, RN, NHA, CPHRM, CDAL, Vice President Clinical Risk Services, Willis Towers Watson

Huddles have become a useful tool for communicating and managing falls. The format of a huddle and the way it is used can be helpful for other important and complex resident care problems. This session will discuss the components of a huddle and methods for using huddles to help with risk management strategies.


  1. Describe the benefits of a huddle
  2. List the process for conducting a huddle
  3. State how huddles can be used to manage resident events


Sponsored by:

Tuesday, April 16
4:15-5:15 PM

Predictive Caregiving: Using Machine Learning to Gain “Caregiver Leverage” in Your Organization
Speaker: Joe Weber, Chief Technology Officer and Sr. VP of Research & Development, MatrixCare

As the senior population expands and the available pool of caregivers declines, organizations need more efficient ways of providing a high-touch experience with fewer staff. Deep-machine learning and AI act as workforce multipliers to helping senior living organizations place staff where they can have the greatest impact on timely, quality care.

Sponsored by:

Hiring for Keeps: Strategies to Retain Staff
Speaker: Lisa Fordyce, Executive Vice President, OnShift

Building a nurturing and rewarding culture drives employee engagement and reduces turnover. When engaged, employees do their best work, inspiring others and improving resident care and satisfaction. The session will share how to strengthen communications, implement consistent feedback practices and focus on employee preferences to engage staff and prevent turnover.

Sponsored by:

Medication Management: Mitigating the Effects of Polypharmacy
Speaker: T.J Griffin, RPh, Chief Pharmacy Officer, PharMerica Corporation

Senior living residents experience adverse effects when they are prescribed multiple medications at higher rates than clinically necessary for treatment. Join T.J Griffin, RPh. as he defines how proper treatment can mitigate polypharmacy practices, why polypharmacy goes beyond the number of medications prescribed, and the importance of pharmacists and prescribing physicians.

Sponsored by:

Being there from afar. The future of remote care giving.
Speaker: Ofer Familiar, Director of Business Development, Vayyar Imaging

Active in-room monitoring allows elderly residents to be cared for remotely without any buttons and while maintaining privacy. Cutting edge 3-D sensor technology can detect a variety of physiological and behavioral activities providing analytical trends on the state of health of elderly residents and alerting caregivers immediately in the case of falls or other emergency. Vayyar's Walabot HOME, is a complete automatic health monitoring solution that will enhance a resident's care-home experience as well as reduce your operating expenses. 
Come and hear the future of remote care giving.


Sponsored by:

Wednesday, April 17
7:00-7:50 AM

Increase Occupancy While Decreasing Cost Per Acquisition
Speaker: Valerie Whitman, VP, Senior Living, LeadingResponse

Hear from your peers regarding strategies you and your teams can incorporate to grow your occupancy and revenue while decreasing your cost per acquisition. You’ll receive data driven best practices that can be easily and quickly incorporated, such as specific consumer behavior data as well as marketing automation approaches.

Sponsored by:

Are Your Residents Safe? 10 Ways to Protect Your Community from Emerging Bacteria
Speaker: Rosie D. Lyles, MD, MHA, MSc, Director of Clinical Affairs, Medline Industries

Keeping residents happy, healthy, and safe is at the core of every senior living organization’s mission – yet studies show that the majority of our residents harbor deadly multidrug-resistant organisms (MDROs). Join us to learn from an accomplished physician with over 15 years of experience investigating the epidemiology and prevention of MDROs such as C. difficile and MRSA. Attendees will be presented with findings from numerous clinical studies on the transmission of harmful bacteria and will walk away with 10 easy ways to protect your community.

Sponsored by:

Make Every Channel Interaction Count with Maximized Leads
Speakers: Brock MacLean, SVP Business Development, LeaseLabs by Realpage;
Kathleen McNair, SVP Global Contact Centers

Having an engaged agent makes all the difference for maximizing conversations.  So does having the industry's best-in-class lead contact center.  Join this session to learn how you can:

  • Successfully pinpoint which communication channels are driving more traffic to your properties
  • Enhance the ability to nurture leads from looking to lease
  • Have a dedicated Senior Contact Center is critical to maximizing conversions


Sponsored by:

Employee Engagement and Retention Tactics that Ensure Success
Speaker: Marina Aslanyan, CEO, SmartLinx

Skilled Nurses represent the heart and hands of senior living facilities but are in short supply, which makes hiring and retention critical.  Technology streamlines recruitment and onboarding, so HR can focus on the best candidates.  Learn how technology simplifies hiring and boosts engagement by providing the tools, information, and experience employees want.

Sponsored by:

9:45-10:45 AM

Energy Matters: Trends and Opportunities in Tackling Utility Spend
Speaker: Akshai Rao, Vice President, Yardi

Utilities are a major controllable expense and sustainability continues to be a priority for property owners, residents, regulators and investors. The real estate industry is ready to embrace new opportunities in energy management! Join us to learn about emerging trends and opportunities to cut costs, enhance efficiency and improve NOI.

Sponsored by:

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