Credentialed members of the press, such as reporters, editors, writers, news photographers, producers, and online media, who work for a publication, news service, broadcast outlet, or news site that is regularly issued and published primary for the dissemination of news may request a press pass. Media whose primary responsibility is the coverage of the senior living industry and related news will be considered for credentials. Sales, advertising and marketing staff, analysts, brand content producers, researchers, authors, consultants, and others are not eligible for press registration. Applicants for a press pass must provide an editorial title that is verifiable or proof of an editorial assignment to cover the conference. The number of press passes for each media outlet is limited. Press credentials are not transferable.