Featured Speakers

Get to know the featured speakers at the 2020 Argentum Senior Living Executive Conference. Check back for more exciting speakers as they are confirmed!

Mark Bertolini

Former Chairman and CEO, Aetna, Inc. and Director of CVS Health, Verizon Communications & Massachusetts Mutual Life Insurance Company

Mark Bertolini will join us as keynote speaker to discuss mission-driven leadership on the Mainstage Tuesday, May 19 at 8:30 am.

Mark T. Bertolini is a national health care thought leader and the former Chairman and CEO of Aetna, Inc. Mr. Bertolini assumed the role of CEO on November 29, 2010, and of Chairman on April 8, 2011. He stepped down as Chairman and CEO and became a Director of CVS Health Corporation on November 29, 2018, upon completion of CVS Health’s acquisition of Aetna valued at $69 billion. Throughout Mr. Bertolini’s tenure at Aetna, he led the company’s transition from a traditional health insurance company to a consumer-oriented health care company focused on delivering holistic, integrated care in local communities.

Before joining Aetna, Mr. Bertolini held executive positions at Cigna, NYLCare Health Plans, and SelectCare, Inc., where he was President and Chief Executive Officer. Mr. Bertolini serves as a director of Verizon Communications Inc. (communications and technology solutions), Massachusetts Mutual Life Insurance Company (insurance and investment products), Thrive Global (sustainable, science-based solutions to enhance well-being, performance and purpose), the FIDELCO Guide Dog Foundation (non-profit organization that breeds, trains and places German Shepherd guide dogs with people who have visual disabilities) and The Mind and Life Institute (non-profit institution dedicated to building a scientific understanding of the mind in order to reduce suffering and promote well-being).

On March 19, 2019, Bertolini debuted his book Mission-Driven Leadership: My Journey as a Radical Capitalist. In it, he reveals that genuine leadership is not about dollars and market share but about improving lives and communities.

Vinh Giang

Entrepreneur, Magician, Communication Expert

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Vinh Giang will join us as keynote speaker on the Mainstage Wednesday, May 20 at 8:30 am.



With only 6 months to graduate, Vinh Giang left his degree in commerce and law to become an online magic teacher ultimately building a hugely successful online business, 52kards, which now serves over 800,000 students all around the world. This earned him the award of Top Young Entrepreneur in Australia.

Vinh Giang’s real magic journey began when he finally understood what Robert Houdini (an amazing magician) meant when he said: “A magician is an actor playing the part of the magician.” Once Vinh understood the meaning behind this quote, he focused all his energy on studying the art of performance and not the art of presentation. He has spent the last 15 years mastering the art of performance-enhanced communication, helping thousands of professionals worldwide to learn these skills.

Vinh is also the CEO of Luminary Productions which produces exceptional video for individuals and companies all around the globe.

Charlotte Druckman

Journalist, author, editor of the new, unconventional anthology Women on Food and the original creator of Food52's Tournament of Cookbooks

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Charlotte Druckman will join us a feature speaker for the Women in Leadership Deep Dive on Monday, May 18.
Photo credit: Melanie Dunea




Charlotte Druckman is a journalist and food writer whose work has appeared in more places than she has been able to keep track of, including the New York TimesWall Street JournalWashington PostFood and Wine, ELLE, andBon Appetit. She conceived and edited the collection Women on Food and is the author of Skirt Steak: Women Chefs on Standing the Heat and Staying in the Kitchen. In addition, she has written two cookbooks--Stir, Sizzle, Bake: Recipes for Your Cast-Iron Skillet and Kitchen Remix: 75 Recipes for Making the Most of Your Ingredients, and co-wrote chef Anita Lo's Cooking Without Borders. She is also the creator of Food52's Tournament of Cookbooks (a.k.a. the Piglet) and lives in New York City.

Robert Richman

Former Culture Strategist at Zappos.com

<strong>Robert Richman</strong><br><em>Moderator</em>
Robert Richman will join us on the Mainstage Tuesday, May 19 at 2:30 pm to discuss fostering a culture of innovation and moderate a CEO panel.

Robert Richman is a former culture strategist and was the co-creator of Zappos Insights, an innovative program focused on educating companies on the secrets behind Zappos’ amazing employee culture.

Robert built Zappos Insights from a small website to a thriving multi-million dollar business teaching over 25,000 students per year. Through his work, Robert has been helpful for improving the employee culture at hundreds of companies.

As one of the world’s authorities on employee culture, Robert is a sought-after keynote speaker at conferences around the world and has been hired to teach culture in person at companies like Google, Toyota, and Eli Lilly. He has pioneered several innovative techniques to build culture, such as bringing improv comedy to the workplace.

His book, The Culture Blueprint, is a systematic guide to how a workplace can help people grow, inspire amazing service, and ultimately drive revenue through amazing culture.

Robert graduated from Northwestern University with a degree in film, as well as from Georgetown University’s Leadership Coaching Program. He is a member of the Transformational Leadership Council, and he is based out of San Diego (though he’s on the speaking tour most of the time).

Lucinda Baier

President & CEO, Brookdale Senior Living

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Lucinda Baier will join us on the Mainstage as a CEO panelist on Tuesday, May 19 at 2:30 pm.


Lucinda M. Baier is President and Chief Executive Officer of Brookdale Senior Living Inc. (NYSE: BKD), the nation’s leading senior living operator with approximately 800 senior living communities and one of the nation’s largest home health and hospice providers. A $4.5 billion company, Brentwood, Tennessee-based Brookdale and its 60,000 employees have the ability to provide services to over 75,000 residents through its independent living, assisted living, memory care, and continuing care retirement communities and to serve over 20,000 patients through its home health, hospice and outpatient therapy services. Fortune magazine ranks Brookdale as one of 150 largest publicly-listed employers in the country.

Ms. Baier currently serves as a member of the board of directors of the National Investment Center for the Seniors Housing & Care Industry (NIC), and the Nashville Health Care Council, where she chairs its finance and investment committee. Ms. Baier is a Certified Public Accountant and a graduate of Illinois State University, with Bachelor and Master of Science degrees in Accounting. Ms. Baier received the Nashville Business Journal’s 2019 Most Admired CEO Award in the public company category. She was also recognized by WomenInc. Magazine as a 2019 Most Influential Corporate Director.

Richard Hutchinson

President, Discovery Senior Living

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Richard Hutchinson will join us on the Mainstage as a CEO panelist on Tuesday, May 19 at 2:30 pm.

Mr. Hutchinson is the founder and Chief Executive Officer of Discovery Senior Living; family of companies which include: Discovery Management Group, Discovery Development Group, Discovery Design Concepts, Discovery Marketing Group and Discovery At Home, a Medicare-certified home healthcare company.

As an industry leader in seniors housing, Discovery Senior Living currently has in excess of 9,500 units in operation or under development throughout the Midwest, Mid-Atlantic, and Southern United States. The company has expanded to include an array of living options which include: senior apartments, independent living in both multi-apartment and villa environments,
supervised independent living, personal care, assisted living and memory care. The successful and diverse rental portfolio features large luxury, resort-style campuses, state-of-the-art care communities, smaller village-inspired wellness and care communities and secured memory care neighborhoods.

Through Mr. Hutchinson’s leadership, the family of companies has achieved significant growth. His vision of developing a business culture of innovation, experiential living, integrity and creativity, while being analytically driven, has pushed the company to the leading edge of the industry, redefining seniors housing along the way.

Prior to joining Discovery, Mr. Hutchinson held the position of Chief Financial Officer for more than a decade, from 1996 to 2006, with Aston Care Systems, Inc. As Aston’s Chief Financial Officer, Mr. Hutchinson developed the initial strategic business plan, secured necessary equity, financed the development and construction, and ultimately negotiated the sale of the 2,000-unit portfolio. During his 25+ year career he has negotiated and closed more than $3 billion in equity and debt transactions, while establishing relationships with many of the industries’ key financiers, investors and operators.

Mr. Hutchinson is married with two sons and served in the U.S. Army from 1986 to 1994 including a tour during Desert Storm. He graduated Summa Cum Laude from St. Leo College earning a Bachelor’s Degree in Accounting and is a former CPA.

Anja Rogers

Chief Executive Officer, Senior Star

<strong>Anja Rogers</strong><br>CEO<br>Senior Star
Anja Rogers will join us on the Mainstage as a CEO panelist on Tuesday, May 19 at 2:30 pm.


Anja Rogers is the chief executive officer of Senior Star, a company that operates 15 senior living communities across seven states and ranks in Fortune magazine’s list of top ten workplaces for aging services the last two years. She joined Senior Star in 1983 when the company was an operator of multifamily apartment housing and five years later became the company’s first business partner outside of the Thomas family. Anja helped make the decision to shift the company’s focus to senior living in 1989.

Anja plays a crucial role in bringing the Senior Star vision to life by helping to ensure that company culture, sales processes, and marketing efforts are best in class. Under Anja’s leadership, the company is transforming its traditional human resources department into one centered on illuminating the Senior Star associate experience.

Anja currently serves on the Empower-Women in Senior Living Advisory Board, where she works to help women in leadership roles more effectively support and empower their female peers. She completed a ten-year term of service for the LIFE Senior Services Board of Directors, a non-profit specializing in home and community-based services that promote healthy aging for seniors, acting at times as both marketing committee chairperson and executive committee member. Anja routinely presents at national senior housing venues regarding culture, associates, sales, and marketing.