Most senior living communities experienced first-hand the impact of the pandemic, or dealt with the blowback as residents, family members and staff dealt with daily headlines reporting outbreaks and deaths among communities for seniors. This master class in crisis communication will provide an in-depth look at senior living’s response to the crisis from several functional angles. From social media to news stories to communicating with investment partners, this session will provide you with a roadmap to better equip your company for any communications crisis.
Jonathan B. Barbieri, Senior Vice President, The Hearth Management
Brandon Ribar, Chief Operating Officer, Capital Senior Living
Jeffery Smith, SVP, Sales & Marketing, Integral Senior Living
David Dodson, VP, Sales & Marketing, Harbor Retirement Associates, LLC