With online senior care searches in the US growing 20% each year, 90% originating within 11 miles of a community, and the vast majority of that traffic (92.41%) controlled by a single entity, your new resident marketing must focus on achieving top online ranking through optimized website content that leverages Google’s algorithm and platforms.
In 2021 that is exactly what’s happening but not directly for most communities. Most of that traffic is being captured by third party lead aggregators who long ago laid the digital groundwork to dominate local search rankings and capture senior living’s search traffic. While this source of reliable move-in traffic has become commonplace, delivering comfort and predictability, it also builds a dependency that brings with it financial and reputational risk.
As we come together to advance senior living, we invite our community leaders to join Glenn Hadley, Sr VP of Digital Strategy, and Josh Weum, Director of Paid Search (formerly Google), on the Technology Newsmakers Stage (4pm 9/14), for a primer on the larger conversation many communities have come to Argentum to have: how to build back a community-controlled digital marketing plan that delivers economical, efficient, and scalable marketing results.
- Glenn Hadley, Senior Vice President of Strategy, Dreamscape Marketing
- Josh Weum, Director of Paid Search, Dreamscape Marketing