While senior living as an industry has always been prepared for “cold and flu season,” this year’s pandemic has been characterized by some as a “black swan event” – unpredictable, severely impactful, yet to some in hindsight, foreseeable. The danger of calling this a “black swan event” is that we will fail to prepare for the next one.
What’s beyond COVID-19? Has the pandemic permanently impacted the consumer’s view of our inherent value proposition? How far should we go to balance the need seniors have for social interaction against the risks involved with another pandemic? One thing is for certain: senior living as an industry is now viewed as part of the continuum of care. Join this thoughtful conversation, as we envision senior living’s post-COVID future.
Cindy Baier, President and Chief Executive Officer, Brookdale
Richard J. Hutchinson, Chief Executive Officer, Discovery Senior Living
Anja Rogers, Chief Executive Officer, Senior Star
Danny Stricker, President, Ascension Living
Lois A. Bowers, Editor, McKnight’s Senior Living