The senior living industry faces major challenges but also historic opportunities in addressing the COVID-19 pandemic, workforce crisis, and accessing critical funding for provider relief and infrastructure needs. In this session, we will discuss the impact of the COVID-19 pandemic on the industry, the severity of workforce challenges and the need to obtain and rapidly distribute critical funding for provider relief and infrastructure. Presenters will not only discuss the most current information on these critical senior living challenges but also provide guidance on what the collective industry must do in order to preserve a model of care that provides middle income seniors a true option to meet their needs and preferences.
- Maggie Elehwany, SVP of Public Affairs, Argentum
- Brian Jurutka, President & CEO, The National Investment Center for Seniors Housing & Care (NIC)
- Mark Woodka, CEO, OnShift