“Omnichannel” doesn’t mean marketing across multiple channels. It means ensuring that each channel and brand are bridged – so that every customer has the same, continuous experience as they move from one channel to the next. How do you guide your organization to make this move? How long does it take, and how much buy-in will you need? How does “multi-touch attribution” work? Which is better, videos with high production quality, or short snippets? Brand leaders from several organizations who have achieved an omnichannel approach share their lessons learned in this fast-moving panel discussion.
Jamison Gosselin, Chief Marketing Officer, Eclipse Senior Living
Lacy Jungman, VP of Sales & Marketing, Heritage Communities
Brenda Schreiber, SVP, Marketing, Mather
Rick Westermann, VP, Sales and Marketing, Life Care Services LLC
Jeff Shaw, Managing Editor, Seniors Housing Business
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