Does the public perceive senior living as a safe place to live? What affect did COVID-19 have on these perceptions? ProMatura’s founder and CEO Margaret Wylde, PhD, shares expert analysis of the market research on these and related questions. This session gives insights that go past the assumptions to capture consumer thinking and how confidence can be strengthened.
Speaker: Margaret Wylde, PhD, CEO, ProMatura Group
Facilitator:
Margaret A. Wylde, Ph.D., President and CEO, ProMatura Group
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Although senior living as an industry is heads-down dealing with the challenges posed by the pandemic, there will come a time when the virus is contained and long-term development planning can resume. Dr. Margaret Wylde has spent decades conducting landmark consumer research projects for organizations in 50 states, 11 countries and 6 continents. She will share her latest research on what future consumers will look like – and what they will want – from senior living. Following her presentation, she’ll take questions on her predictions for consumer confidence and what you must do to ensure your prospecting pipeline is preserved for the long haul.
Presenter:
Dr. Margaret Wylde, CEO, ProMatura, LLC
Add this session to your calendar: Outlook/ics or Google
Sponsored by
