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What COVID-19 Taught Us about Virtual Reality Applications

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Many senior living organizations have developed resident engagement programs utilizing virtual reality (VR) technology. The onset of COVID-19 has emphasized the need for more creative ways to provide training, programming, and care – and VR implementations have reported some interesting results in a variety of environments. This session will review three such projects and their results, to give you the information you may need to create your own VR use case.

Panelists:
Tamara Afifi, PhD, Professor in the Department of Communication, University of California Santa Barbara
Kimberly C. Butrum, MS, RN, GNP, Senior Vice President, Clinical Services, Silverado
Debbi Cavallo, Director of Dementia Services, Senior Resource Group
Carrie Cusker, LPN, Clinical Nurse Educator, St. John’s Home

Moderator:
Davis Park, Vice President, Center for Innovation and Wellbeing, Front Porch

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Voice-Tech and Senior Living: Why it Matters

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Even before the era of social distancing, the senior living industry had been experimenting with voice-first technologies. Besides the obvious benefit of reducing social isolation, applications now in the marketplace include medication reminders, personal emergency response, digital transcription, and healthcare information assistance. How far can senior living take this technology, and what is the benefit to seniors as a result? Already, voice is viewed as a biomarker for medical conditions. Multi-factor voice authentication can help in care coordination. This panel, moderated by a tech industry veteran and elder care advocate, will provide you with an overview of the possibilities and very real benefits to seniors in any environment.

Panelist:
Ryan Elza, Social Entrepreneur in Residence, Social Connectedness, AARP Foundation
Nick Patel, President, The Asbury Group Integrated Technology

Moderator:
Laurie Orlov, Founder, Aging and Health Technology Watch

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Is Your Data Security Ready for Telehealth?

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2019 was a rough year for data breaches in senior living. More than 60 facilities were impacted by a single software company breach in June. The average cost of a data breach in the health care industry was $6.45 million, according to the 2019 Cost of a Data Breach Study from Ponemon Institute and IBM Security. 2020’s COVID-19 crisis has seen the temporary loosening of HIPAA rules by the HHS Office for Civil Rights, to accelerate telehealth adoption in senior living. What is the state of your data security? Once the COVID-19 crisis has been declared under control by HHS and other government agencies, what story will you be able to tell as it relates to the security of resident data? These IT leaders will run through the punch list required to ensure your story will be a good one.

Panelist:
Diana Burley, Ph.D., Vice Provost for Research, American University
Beau Smithback, Chief Information Officer, vcpi

Moderator:
Mark Marshall, VP, IT & Business Analytics, Brandywine Living

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Achieving Work-Life Integration

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You’ve achieved career success. To keep it, you must prevent burnout, stay focused on your goals, and at the same time, ensure your personal life is enhanced rather than diminished by your success. These successful leaders will share their own work-life integration strategies in this interactive session designed to be a robust discussion on how to avoid “the off-ramp,” maintaining your career momentum as you live your best life with your loved ones.

Panelists:
Sue Coppola, Chief Clinical Officer, Sunrise Senior Living
Kimberly Lody, CEO, President & Director, Capital Senior Living 
Sandra Preyale, Chief People Officer, Aegis Living

Moderator:
Nicole Moberg, Chief Operating Officer, Thrive Senior Living

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Ask Me Anything: Three Leaders Share Their Approaches for Success

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We’ve all been there: you’re at the top of your game and there’s nowhere else to go within your organization. How do you reach that brass ring of a senior leadership role? Do you leave the company to take advantage of an opportunity elsewhere? Do you stay, and ask for a position to be carved out for you? Or do you stay, and bide your time in the hopes of an opportunity through attrition? Hear from these senior living leaders as they recount one-by-one how they achieved career success, then ask them anything following their talk. You’ll learn how to stay the course in any situation as you navigate your next career opportunity.

Panelists:
Kathryn Burton Gray, Founding Partner, SeniorsCapital LLC
Mercedes Kerr, President, Belmont Village Senior Living
Danette Opaczewski, EVP and COO, Revel Communities

Moderator:
Collette Gray, President, Integral Senior Living

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Are you Building Relationships, or Leveraging Them?

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The 2018 best-seller “How Women Rise” by Sally Helgesen and Marshall Goldsmith featured a chapter on how to not only establish connections in the workplace, but to turn them into something more productive in order to advance performance goals, buy-in on projects, and access to resources within the organization. This conversation with three senior living leaders will reveal how these women enlisted allies, maintained the long view over the day-to-day, and ultimately arrived at positions of power within their organizations.

Panelists:
Tana Gall, President, Merrill Gardens
Cindy Kent, EVP and President, Senior Living, Brookdale Senior Living

Moderator:
Christy Stone

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A 360-Degree View of Crisis Communications

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Most senior living communities experienced first-hand the impact of the pandemic, or dealt with the blowback as residents, family members and staff dealt with daily headlines reporting outbreaks and deaths among communities for seniors. This master class in crisis communication will provide an in-depth look at senior living’s response to the crisis from several functional angles. From social media to news stories to communicating with investment partners, this session will provide you with a roadmap to better equip your company for any communications crisis.

Panelists:
Jonathan B. Barbieri, Senior Vice President, The Hearth Management
Brandon Ribar, Chief Operating Officer, Capital Senior Living
Jeffery Smith, SVP, Sales & Marketing, Integral Senior Living

Moderator:
David Dodson, VP, Sales & Marketing, Harbor Retirement Associates, LLC

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Making the Move to Omnichannel Marketing

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“Omnichannel” doesn’t mean marketing across multiple channels. It means ensuring that each channel and brand are bridged – so that every customer has the same, continuous experience as they move from one channel to the next. How do you guide your organization to make this move? How long does it take, and how much buy-in will you need? How does “multi-touch attribution” work? Which is better, videos with high production quality, or short snippets? Brand leaders from several organizations who have achieved an omnichannel approach share their lessons learned in this fast-moving panel discussion.

Panelists:
Jamison Gosselin, Chief Marketing Officer, Eclipse Senior Living
Lacy Jungman, VP of Sales & Marketing, Heritage Communities
Brenda Schreiber, SVP, Marketing, Mather
Rick Westermann, VP, Sales and Marketing, Life Care Services LLC

Moderator:
Jeff Shaw, Managing Editor, Seniors Housing Business

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Transforming your Operations Environment into a Sales Organization

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From caregiver staffing to resident engagement activities, daily touchpoints with long-time residents, families and new residents are numerous and hugely impactful to the health of your prospecting pipeline. For example, many senior living sales professionals will tell you that a resident’s “post-sale experience” is typically forgotten. Now more than ever, everyone should be participating in the sales process. Charlene DeCesare will engage attendees in a highly interactive discussion on how to establish a relationship-sales approach not only with your sales and marketing teams, but also with every team member — converting more of your pipeline prospects into residents and advocates for your community.

Presenter:
Charlene DeCesare, Sales Advisor, Training & Guide, Firewalk Sales

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Insights from the C-Suite: How COVID-19 Accelerated Cross-Industry Staffing Solutions

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Rarely in history have we seen an event wreak such havoc on the global economy. And in response – just as rarely – competitive workforce sectors came together to help 30 million displaced workers find employment. How much pressure did the pandemic place on our industry in terms of retention, training, and employee engagement? What can be learned from the collaborations that are now taking place across sector trade associations and corporations? Looking ahead, will the pandemic’s aftermath negatively impact perceptions of senior living as a career of choice? Our panel of senior living, hospitality, and restaurant CEOs will discuss their lessons learned as the service sector pulled together to meet the workforce challenge brought on by COVID-19.

Panelists:, Benchmark
Michael Rosenbaum, Chairman and CEO, Arena
Zeta Smith, CEO, North America Seniors, Sodexo
Helen Zarba, Senior Vice President, Human Resources, Benchmark

Moderator:
John M. Bremen, Managing Director, Human Capital and Benefits; Global Head of Thought Leadership and Innovation, Willis Towers Watson

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Insights from the C-Suite: The Post-COVID REIT Landscape

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The pandemic put financial pressure on every aspect of senior living: from labor costs to occupancy rates. How have the nation’s largest real estate investment trusts (REITs) fared during this crisis, and what does the future look like for senior living finance from this development sector? Business models, credit, and the state of private equity in the aftermath of COVID-19 will be discussed.

Panelists:
George Chapman, CEO, ReNew REIT
Chris Cummings, Senior Vice President, Asset Management (Seniors Housing), Ventas
Eric Mendelsohn, President and CEO, National Health Investors

Moderator:
Stephen Monroe, Partner & Managing Editor, Levin Associates, SeniorCare Investor

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Insights from the C-Suite: Getting Ahead of the COVID-19 Crisis

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While senior living as an industry has always been prepared for “cold and flu season,” this year’s pandemic has been characterized by some as a “black swan event” – unpredictable, severely impactful, yet to some in hindsight, foreseeable. The danger of calling this a “black swan event” is that we will fail to prepare for the next one.

What’s beyond COVID-19? Has the pandemic permanently impacted the consumer’s view of our inherent value proposition? How far should we go to balance the need seniors have for social interaction against the risks involved with another pandemic? One thing is for certain: senior living as an industry is now viewed as part of the continuum of care. Join this thoughtful conversation, as we envision senior living’s post-COVID future.

Panelists:
Cindy Baier, President and Chief Executive Officer, Brookdale
Richard J. Hutchinson, Chief Executive Officer, Discovery Senior Living
Anja Rogers, Chief Executive Officer, Senior Star
Danny Stricker, President, Ascension Living

Moderator:
Lois A. Bowers, Editor, McKnight’s Senior Living

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