Auditorium 3

The Tech-Enabled Community of 2025

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Designing senior living with smart home technology in mind is only now becoming commonplace. Incorporation of integrated technologies into senior living design will make implementations easier to accomplish and will increase resident and family adoption. What are the future technologies that will improve the future senior living resident experience? How could these technologies impact care coordination, resident engagement, and operations such as sales and marketing? What sort of team will need to be in place to accomplish this vision, and how would it be organized at the local level? These questions and more will be discussed in this far-reaching discussion about the intersection of senior living design and smart home technology.

Panelists:
Sean Burke, Strategy & Innovation Lead, Global Corporate Citizenship, Accenture
Adam Clark, VP, Growth Strategies, Aegis Living
Joe Wheeler, Co-Director, Virginia Tech’s Center for Design and Research

Moderator:
Dr. Majd Alwan, SVP, Technology, LeadingAge

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Trends in Footprint Planning

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Designs for senior living are driven by the demographics of the consumer the industry is trying to attract. For example, trends in vertical design are driven by urban infill projects as well as retrofitting for the middle market. Additional trends include the use of pocket neighborhoods, designing for wellness, and the need to design for smart home technologies. This session will feature an overview of footprint planning megatrends, and what is driving them.

Panelists:
Jerome E. Finis, CEO, Pathway to Living
Ben Seager, AIA, LEED AP, Associate Principal, KTGY Architecture + Planning

Moderator:
Jessica Fiur, Managing Editor, Multi-Housing News and Property Commercial Property Executive

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Designing in the Aftermath of COVID-19

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The impact of COVID-19 will be far-reaching, and nowhere will it be more visible than in the design of future senior living communities. Senior living design may now feature the ability to cordon off sections of a campus or building, solutions for easier social distancing, and separate mechanical and air conditioning/heating systems to localize ventilation. Secure fresh-air courtyards, staff accommodations, and dining concepts such as quick-serve venues and flexible configurations may become more important in future designs. This panel of designers and owner/operator development leads will discuss what you need to consider in your new builds and renovations projects in the aftermath of COVID-19.

Panelists:
Joseph Hassel, NCIDQ, Principal and Board Director, Perkins Eastman
Alan Siegfried, VP, Project Management, Brightview Senior Living
Cynthia Shonaiya, AIA, LEED AP, Principal, Hord Coplan Macht
Craig Witz, Principal, Witz Company

Moderator:
Eric R. Harrmann, AIA, Chief Design Officer, AG Architecture

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Are We Reaching Older Americans as Employees as well as Residents?

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The workforce is aging, and according to a study conducted for AARP by Aon Hewitt, the number of Americans over 50 who are working or looking for work has grown significantly. What are the advantages of hiring older workers? Harvard Business Review has conducted studies with Deloitte that show age-diverse teams feel more psychological safety and are more innovative than teams that are age-biased. In fact, companies like Boeing and Walgreens actively invite older workers to come back after retirement, through specific programs branded as “returnships.” This panel of senior living HR leaders will explore the benefits of reaching the older workforce and highlight successful strategies for retaining them.

Panelist:
Cal Halvorsen, Ph.D., MSW, Assistant Professor and Faculty Associate, Boston College School of Social Work and the Center on Aging & Work at Boston College
Judy Whitcomb SPHR SHRM-SCP, SVP Human Resources Learning and Organizational Development, Vi Living

Moderator:
Mindy E. Feldbaum, VP, Workforce Programs, AARP Foundation

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Students Speak Out: Making Senior Living a #1 Academic and Career Choice

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To meet the current and future workforce needs of senior living communities, our industry must recruit 1.4 million new professionals into our ranks. One way to accelerate this process is through K-12 school partnerships and getting involved with community colleges and universities to help them develop their elder care, gerontology, and senior living management programs. How do you know you have succeeded? Students will tell you. This session will celebrate successful educational programs and partnerships, and provide you with insights from your future workforce on how to position our industry as a career destination.

Panelists:
Lydia J. Terjeson, Executive Associate, Touchmark at Fairway Village (Cobb Institute Alumna)
Todd Schmiedeler , Ph.D., Chief Engagement and Innovations Officer, Trilogy Health Services
Nancy Swanger, Ph.D, Founding Director, Granger Cobb Institute for Senior Living, Washington State University

Moderator:
Andrew Carle, Adjunct Faculty, Georgetown University

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Crucial Conversation: Equity, Inclusion, and the Future of Work in a Post-Pandemic World

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Our society is grappling with a legacy of discrimination and unequal opportunity. The Black Lives Matter movement has resonated within senior living providers, especially as our frontline workforce generally includes a high percentage of immigrants and people of color. Many owners and operators have seized the moment to hold listening sessions, explore biases, and examine diversity and inclusion at every level of their organizations.

COVID-19 has brought even greater poignancy to this topic, with a sudden focus on flexible schedules, access to transportation and childcare, leave policies, safe working environments, and more. This is a watershed moment in our history and our industry.

Argentum convenes a panel of thought leaders to talk about this national awakening and what it means for our industry, now and for the future. Embracing the priorities of equity and inclusion will make us stronger.

Panelists:
George Brooks, Global Deputy, People Advisory Services, EY
Deke Cateau, Chief Executive Officer, A.G. Rhodes
Karyne Jones, President and CEO, The National Caucus and Center on Black Aging, Inc. and Chair Elect of the American Society on Aging
Mark Woodka, CEO, OnShift

Moderator:
Ovell Barbee, MLR/HR, SVP Human Resources and Chief Diversity Officer, Spectrum Health

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Discerning Intentions of the Future Consumer

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Although senior living as an industry is heads-down dealing with the challenges posed by the pandemic, there will come a time when the virus is contained and long-term development planning can resume. Dr. Margaret Wylde has spent decades conducting landmark consumer research projects for organizations in 50 states, 11 countries and 6 continents. She will share her latest research on what future consumers will look like – and what they will want – from senior living. Following her presentation, she’ll take questions on her predictions for consumer confidence and what you must do to ensure your prospecting pipeline is preserved for the long haul.

Presenter:
Dr. Margaret Wylde, CEO, ProMatura, LLC

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Aligning the Owner / Investor Relationship

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One can’t navigate the world of seniors housing and care without the other, yet how do operators and investors co-exist in a way that is productive and that fosters long-term growth and collaboration versus frustration and angst during and post COVID-19? Developed over two decades in working with hundreds of operators and investors while navigating the complex dynamics involved, Traci and her team have developed a Seniors Housing Scorecard™ designed to drive business performance. With key focus on people, product and process, this tool is creating a common language between partners that fosters standardization while maximizing business performance and outcomes for all stakeholders involved.

Presenter:
Traci Bild, President & CEO, Bild & Co.

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The Art and Science of Managing Cash Flow: COVID-19 Impact and Mitigation Strategies

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Predictions of the costs associated with COVID-19 have been staggering: third-party analysis projects an adverse economic impact to the senior living industry of between $40 billion and $57 billion over the next 12 months. How will senior living be able to weather these sustained headwinds? What are senior living organizations doing to account for pandemic-related losses, project future occupancy rates, and plan for future investment in the wake of such immense business disruption? This session will feature three leaders who are willing to share their mitigation strategies, along with an industry-wide overview of the short- and long-term financial impact on the senior living industry.

Panelists:
Colleen Blumenthal, COO/Partner, HealthTrust
Diana Bridgewater, EVP, CFAO, Life Care Services (LCS)
Chris Hyatt, President, New Perspective

Moderator:
Chris Wettig, Chief Financial Officer, Legend Senior Living

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