Room N124A

Breaking Down Silos: The Role of Operations in Sales & Occupancy

By

Rebuilding occupancy through the pandemic is more than the Sales Director’s job in a community, and will require an all-hands-on-deck mentality for regional and corporate leaders alike. With demands high for operations teams in both community settings and home office functions, there can be little time left to invest in sales efforts. This session will help identify opportunities for operation teams at any level that maximizes time and output, while breaking down barriers between the two departments.

Speaker: Lacy Jungman, Vice President of Marketing & Communications, Heritage Communities

Creative Lead Generation and Closing Strategies

By

Improvement in occupancy during the time of greatest challenge in senior living: It can be done. Hear from operators who managed their marketing and promotion, digital platforms, and tracking to create conversions over the past year.


Speakers:

  • Diane Macheers, Senior Group Director, Attane
  • Marti DiTaranto, Vice President of Sales & Marketing, The Ridge Senior Living

Leading Efforts to Confront COVID Challenges and Identify New Opportunities

By

The senior living industry faces major challenges but also historic opportunities in addressing the COVID-19 pandemic, workforce crisis, and accessing critical funding for provider relief and infrastructure needs.  In this session, we will discuss the impact of the COVID-19 pandemic on the industry, the severity of workforce challenges and the need to obtain and rapidly distribute critical funding for provider relief and infrastructure.  Presenters will not only discuss the most current information on these critical senior living challenges but also provide guidance on what the collective industry must do in order to preserve a model of care that provides middle income seniors a true option to meet their needs and preferences.

Speakers:

  • Maggie Elehwany, SVP of Public Affairs, Argentum
  • Brian Jurutka, President & CEO, The National Investment Center for Seniors Housing & Care (NIC)
  • Mark Woodka, CEO, OnShift

The Intersection of Senior Living Insurance, Claim Trends, and Public Policy

By

The senior living industry continues to face challenging trends related to professional liability. COVID-19’s impact will add new twists to those existing challenges. In this session, we will discuss those current liability trends impacting the industry and the insurance marketplace response. We will also review areas to consider as we emerge and rebuild related to liability as well as opportunities around reopened office environments and hybrid working arrangements. Further, we will examine the current spotlight on senior living and its potential impact on liability, risk, and insurance.

Speakers:

  • John Atkinson, Managing Director, Industry Leader and Chairman, Marsh Chicago
  • Tara Clayton, JD, Senior Vice President, Marsh Senior Care Practice