Improvement in occupancy during the time of greatest challenge in senior living: It can be done. Hear from operators who managed their marketing and promotion, digital platforms, and tracking to create conversions over the past year.
Speakers:
The senior living industry faces major challenges but also historic opportunities in addressing the COVID-19 pandemic, workforce crisis, and accessing critical funding for provider relief and infrastructure needs. In this session, we will discuss the impact of the COVID-19 pandemic on the industry, the severity of workforce challenges and the need to obtain and rapidly distribute critical funding for provider relief and infrastructure. Presenters will not only discuss the most current information on these critical senior living challenges but also provide guidance on what the collective industry must do in order to preserve a model of care that provides middle income seniors a true option to meet their needs and preferences.
Speakers:
The senior living industry continues to face challenging trends related to professional liability. COVID-19’s impact will add new twists to those existing challenges. In this session, we will discuss those current liability trends impacting the industry and the insurance marketplace response. We will also review areas to consider as we emerge and rebuild related to liability as well as opportunities around reopened office environments and hybrid working arrangements. Further, we will examine the current spotlight on senior living and its potential impact on liability, risk, and insurance.
Speakers:
Sustainability is a culture and a mindset. It is not a task-driven activity. The skills needed to shift any culture are fostered daily and lived rather than executed. Whether food waste or lifestyle, diversity, or even procurement practices, each aspect of sustainability takes thought, training, and active culture development to be successful.
Speakers:
Moderator: Certified Master Chef Brad Barnes, Director of CIA Consulting and Industry Programs
Sponsored by:
The planning process, forming responsible constituencies, strong teams, solid concepts, and perpetuating these is often puzzling if not unattainable to operators. This session will help you to have the tools that you need to drive in-house innovation and successfully sustain your business model.
Presenter: Certified Master Chef Brad Barnes, Director of CIA Consulting and Industry Programs
Sponsored by:
The transition of our business practices and their output require a vision forward. The shifting paradigm evolving on our next gen customer base is daunting and demands that we react. Wellness in dining driven by global flavors, sustainability, and the next gen of customers will guide our plans. In this session, we envision how this may all take shape and guide us to our new reality and the business culture that will keep us on track.
Presenter: Certified Master Chef Brad Barnes, Director of CIA Consulting and Industry Programs
Sponsored by:
SEPARATE REGISTRATION REQUIRED
9:45-10:45 AM
Developing Your Community’s Workforce
An Argentum report found that the senior living industry will need 1.2 million employees by the year 2025. This session delves into best practices for hiring, training, and retaining the top talent needed to staff senior living communities, with an emphasis on developing the next generation of leadership. This session is designed to help you:
Speaker: Mark Woodka, CEO, OnShift
10:45-11:45 AM
CEO Roundtable
Getting ahead of the curve and staying there makes top executives the best in the business. Challenge your company and learn what’s ahead for the industry from the leading-edge movers and shakers with the vision to get there. Attendees will have the opportunity to pose questions to this distinguished panel on the future of senior living and map new opportunities and potential changes facing the industry.
Speakers:
11:45am-12:15 PM
Wrap-Up and Certificates
SEPARATE REGISTRATION REQUIRED
9:45-11:15 AM
Balancing Mission and Margin
The mission of senior living is to provide vibrant communities where older adults can thrive and enjoy an improved quality of life. This course will cover best practices for maintaining optimal care and services to residents while adhering to a successful budget. This session is designed to help you:
Speakers:
11:30-12:15 PM
Lunch
12:15-1:15 PM
Innovative Recruiting Tools and Strategies in a Tough Labor Market
In this unprecedented labor market, we will review some updated and new recruiting tools and strategies that can help give you an advantage in your marketplace for attracting and retaining the best talent for your communities. Reviewing your ATS, launching proactive strategies, as well as looking to other industries to target for your candidate pool will be amongst the topics we will discuss.
Speakers:
1:15-2:15 PM
Covering Your Assets: Practical Risk Management Strategies (Part Two)
What are the areas of greatest risk vulnerability in senior living communities? What federal laws and regulations impact risk management exposures? How are “realistic expectations” used to manage resident satisfaction and transparency? Discover the answers to these questions while also identifying the various constituencies that impact managing risk. This course is presented in two sessions to allow time for participants to respond to case examples and discuss specific situations and concepts that Executive Directors are required to manage.
Speakers:
SEPARATE REGISTRATION REQUIRED
7:30-8:30 AM
Breakfast
8:30-9:30 AM
The Sales Playbook for Hyper Sales Growth
This engaging, interactive session is a MUST for all sales professionals and executives who want their business to reach its full potential. This presentation is fast paced, practical, content rich and filled with take-away value.
Selling a product, idea, or service in today’s economy takes more effort than it did even two years ago. Technology has allowed for businesses to connect all over the world, meaning most consumers, customers, or clients have many options available. This means a salesperson must work to build trusting relationships to win new customers and grow the ones you already have. Jack will explain the importance of leveraging your business’ unique competitive advantages to create systems and processes to be used by your entire sales team to ensure the growth of your company.
You will learn:
Speaker: Jack Daly, Leading Sales Speaker and Trainer
9:45-10:45 AM
Achieving a High Impact Sales Culture
Executive directors are asked to do more today than they have been asked in year’s past. Not only are they responsible for budgets, staffing, resident care, and satisfaction, they are also tasked with keeping residents safe throughout a worldwide pandemic. Sales is often the last consideration, as attention goes swiftly to the fires that need attention amongst varying operational departments. Not to mention, we hire salespeople for a reason, right? Isn’t it their job to fill the building? Many have likely heard the cliché that occupancy is everyone’s job. But what exactly does that mean for the ED, and how do we create a culture of sales amongst team members?
In this session, we’ll discuss key takeaways including:
This interactive session will explore multiple options for EDs to increase their support of sales and occupancy. From identifying how to be more involved in the sales process, to simply learning to ask better questions during one-on-one meetings with sales directors, EDs will walk away with tangible action items and next steps.
Speaker: Lacy Jungman, Vice President of Marketing & Communications, Heritage Communities
10:45-11:45 AM
Peer-to-Peer Discussions
Come together with your peers and have facilitated conversations on senior living’s most pressing topics. You will have a chance to learn how other EDs are tackling workforce development, diversity and inclusion, risk management, and more.
11:45-12:30 PM
Lunch
12:30 to 2:00 PM
Life by Design
All too often, entrepreneurs and business owners invest and prioritize their time and energy to build a successful business at the expense of a successful personal life. It need not be that way! In fact, many of the habits, strategies and tactics employed with the running of our businesses can be successfully applied to our personal lives. In this highly introspective workshop, we will dig deep to discover the things we value most for life, and how best to achieve and accomplish them. Several outcomes will be a more balanced life, a prioritization of actions to build a quality life along with a quality business, and a system with processes to make this an integral component of one’s life as opposed to an “event.”
Key areas covered include:
Speaker: Jack Daly, Leading Sales Speaker and Trainer
2:00-3:30 PM
Covering Your Assets: Practical Risk Management Strategies (Part One)
What are the areas of greatest risk vulnerability in senior living communities? What federal laws and regulations impact risk management exposures? How are “realistic expectations” used to manage resident satisfaction and transparency? Discover the answers to these questions while also identifying the various constituencies that impact managing risk. This course is presented in two sessions to allow time for participants to respond to case examples and discuss specific situations and concepts that executive directors are required to manage.
Speakers:
Infection prevention and control (IPC) best practices were already in place against threats such as influenza before the pandemic crisis. During and after the immediate crisis, multiple approaches and practices arose in response to changing knowledge and guidance. Where are we now—and what is needed for today and into the future?
Speakers:
Moderator: John M. Schulte, Vice President, Quality Improvement, Argentum
Speaker: Robert Richman, Former Culture Strategist, Zappos
Panelists:
Moderator:
Sponsored by:
As an impact investor, CEO, and educator, James Rhee empowers people, brands, and companies to fulfill their true potential by marrying capital with purpose. He creates value through values, transformation through self-reflection, and reinvention through Kindness and Math™.
Join this keynote session to hear about how trust and joy, grounded in math and amplified through digital marketing, can overcome impossible odds and fuel individual and enterprise-wide innovation.
Speaker: James Rhee, Impact Entrepreneur, CEO and Investor; Former Chairman & CEO of Ashley Stewart
Sponsored by:
The extent of market, operator, and financing movement and change during and after the pandemic crisis signal that several communities soon will be subject to turnaround efforts. Find out how a community can get on a better footing and offer greatly improved quality while minimizing potential troubling effects on residents or workforce. This session goes inside community turnarounds to share how to create beneficial practical, cultural, and strategic changes.
Speakers:
Sponsored by:
As the immediate pandemic threat fades, the prospect and realities of new regulations become top of mind for many operators. This session looks at regulatory trends, priorities and interests for state regulators, and opportunities for industry/regulator collaboration on model guidance. This session also gets into readiness planning, risk assessment/risk management, and other topics to help industry leaders prepare for regulatory changes.
Speakers:
Moderator: John M. Schulte, Vice President, Quality Improvement, Argentum
Does the public perceive senior living as a safe place to live? What affect did COVID-19 have on these perceptions? ProMatura’s founder and CEO Margaret Wylde, PhD, shares expert analysis of the market research on these and related questions. This session gives insights that go past the assumptions to capture consumer thinking and how confidence can be strengthened.
Speaker: Margaret Wylde, PhD, CEO, ProMatura Group
Over the last year, many organizations have made new or renewed commitments to diversity, equity, and inclusion. Whether your organization has just begun a journey or wants to ignite a renewed commitment, the question remains – where do you start? Join this interactive panel to hear about the latest research, spark actionable ideas, and learn about resources and tools to support your organization’s DE&I strategy. During this panel discussion, you will:
Panelists:
Moderator:
Sweeping moves from major senior living REITs characterized the immediate post-pandemic period. Will this kind of movement become the new normal? This panel takes a long-term look at various scenarios that could emerge from this disruption and what changes may be here to stay.
Speaker: Michelle Kelly, Senior Vice President, Investments, National Health Investors, Inc.
Moderator: Ray Oborn, EVP, Asset Management, American Healthcare Investors, LLC
Sponsored by:
The feeling of being understood, respected, and supported is something all humans need; those with dementia or cognitive disorders need it no less. The validation method acknowledges this reality. Through practicing skills such as listening, extending empathy, and entering the world of the resident, stress and the behaviors it can lead to can be reduced among residents—and caregivers and the community can also benefit. Traci Wagner, director of engagement and program services at Sunrise Senior Living and certified validation teacher, provides insight into putting the validation method into practice.
Speaker: Traci Wagner, Director of Engagement and Program Services, Sunrise Senior Living
As the pandemic broke, the warnings came: The industry not only will see droves of move-outs, but also enduring damage, reputational and economic. Yet some operators actually saw increases in occupancy. What fueled this success? This group looks at factors including business models, marketing, clinical, innovation, communication, culture and more, for insights into growth.
Speaker:
Moderator: Tim Mullaney, Editor, Aging Media Network
Giving and getting feedback, instilling, and growing trust, stretching, and supporting—these and other coaching skills may require a culture change to grow. What are the factors that make up a coaching culture? How can this culture benefit both workplace climate and interactions with residents and potential residents? This look at coaching success stories provides information and inspiration.
Speaker: Gary Magenta, Human Capital Consultant, Arena
It is an industry that has survived the Great Recession and an unprecedented pandemic. But what are future market challenges as well as opportunities that could impact the industry? This session looks at senior living in the context of larger trends to guide decisions going forward.
Speakers:
Sponsored by:
As senior living communities look ahead and work to return to profitable growth and rebuild their reputations to become a brand of choice for residents and workers alike, many are taking a closer look at their total operations—evaluating operations across all facilities and disciplines to identify risk, cost savings and operational efficiencies. The pandemic highlighted risk associated with infection prevention and the importance of proper procedures, but Senior Living communities have always been focused on these things. Hear how these speakers have partnered to develop and implement a comprehensive audit program that drove brand standards across all levels of care from dining services and housekeeping procedures to transportation and human resources. Hear what drove Brookdale to implement an audit program and benefits from lessons learned as both companies share their experiences and best practices to deliver quality care and optimize operations across communities.
Speakers:
Technology is not the ” be all, end all” problem-solver but this session will showcase how to find the right balance of digital and human interactions to maximize your investment, elevate your programs, and produce results. As a company considers an investment in a technology solution to solve a major problem and/or enhance workflow there are several considerations that will determine the success of implementation. Questions that will help make that determination include: How does technology fit within a comprehensive program? Are you ready to make the adjustments needed for the technology to work? How do you maximize these innovations beyond the initial “wow” factor? Join this session to learn answers to these questions and more.
Speakers:
Senior living has long faced labor shortages. Post-pandemic, the rest of the country is experiencing this as well, as job openings and voluntary terminations spike to record levels. What do workers want in the post-pandemic work world? What makes them want to stay? Using real-world examples, this session sheds some insight on this unusual trend.
Speakers:
To elevate performance, today’s communities require data that combines real-time financial, operational, and ancillary services intelligence. This synthesized data provides visibility into the future and enables communities to improve business decisions and increase their company’s competitive edge. How can technological advances in business intelligence (BI) help to accomplish this? Presenters will discuss emerging technologies and how they could impact your community, including your operational processes, resources, and residents.
Speakers:
Sponsored by:
Designing senior living with smart home technology in mind is only now becoming commonplace. Incorporation of integrated technologies into senior living design will make implementations easier to accomplish and will increase resident and family adoption. What are the future technologies that will improve the future senior living resident experience? How could these technologies impact care coordination, resident engagement, and operations such as sales and marketing? What sort of team will need to be in place to accomplish this vision, and how would it be organized at the local level? These questions and more will be discussed in this far-reaching discussion about the intersection of senior living design and smart home technology.
Panelists:
Sean Burke, Strategy & Innovation Lead, Global Corporate Citizenship, Accenture
Adam Clark, VP, Growth Strategies, Aegis Living
Joe Wheeler, Co-Director, Virginia Tech’s Center for Design and Research
Moderator:
Dr. Majd Alwan, SVP, Technology, LeadingAge
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Designs for senior living are driven by the demographics of the consumer the industry is trying to attract. For example, trends in vertical design are driven by urban infill projects as well as retrofitting for the middle market. Additional trends include the use of pocket neighborhoods, designing for wellness, and the need to design for smart home technologies. This session will feature an overview of footprint planning megatrends, and what is driving them.
Panelists:
Jerome E. Finis, CEO, Pathway to Living
Ben Seager, AIA, LEED AP, Associate Principal, KTGY Architecture + Planning
Moderator:
Jessica Fiur, Managing Editor, Multi-Housing News and Property Commercial Property Executive
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The impact of COVID-19 will be far-reaching, and nowhere will it be more visible than in the design of future senior living communities. Senior living design may now feature the ability to cordon off sections of a campus or building, solutions for easier social distancing, and separate mechanical and air conditioning/heating systems to localize ventilation. Secure fresh-air courtyards, staff accommodations, and dining concepts such as quick-serve venues and flexible configurations may become more important in future designs. This panel of designers and owner/operator development leads will discuss what you need to consider in your new builds and renovations projects in the aftermath of COVID-19.
Panelists:
Joseph Hassel, NCIDQ, Principal and Board Director, Perkins Eastman
Alan Siegfried, VP, Project Management, Brightview Senior Living
Cynthia Shonaiya, AIA, LEED AP, Principal, Hord Coplan Macht
Craig Witz, Principal, Witz Company
Moderator:
Eric R. Harrmann, AIA, Chief Design Officer, AG Architecture
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The workforce is aging, and according to a study conducted for AARP by Aon Hewitt, the number of Americans over 50 who are working or looking for work has grown significantly. What are the advantages of hiring older workers? Harvard Business Review has conducted studies with Deloitte that show age-diverse teams feel more psychological safety and are more innovative than teams that are age-biased. In fact, companies like Boeing and Walgreens actively invite older workers to come back after retirement, through specific programs branded as “returnships.” This panel of senior living HR leaders will explore the benefits of reaching the older workforce and highlight successful strategies for retaining them.
Panelist:
Cal Halvorsen, Ph.D., MSW, Assistant Professor and Faculty Associate, Boston College School of Social Work and the Center on Aging & Work at Boston College
Judy Whitcomb SPHR SHRM-SCP, SVP Human Resources Learning and Organizational Development, Vi Living
Moderator:
Mindy E. Feldbaum, VP, Workforce Programs, AARP Foundation
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To meet the current and future workforce needs of senior living communities, our industry must recruit 1.4 million new professionals into our ranks. One way to accelerate this process is through K-12 school partnerships and getting involved with community colleges and universities to help them develop their elder care, gerontology, and senior living management programs. How do you know you have succeeded? Students will tell you. This session will celebrate successful educational programs and partnerships, and provide you with insights from your future workforce on how to position our industry as a career destination.
Panelists:
Lydia J. Terjeson, Executive Associate, Touchmark at Fairway Village (Cobb Institute Alumna)
Todd Schmiedeler , Ph.D., Chief Engagement and Innovations Officer, Trilogy Health Services
Nancy Swanger, Ph.D, Founding Director, Granger Cobb Institute for Senior Living, Washington State University
Moderator:
Andrew Carle, Adjunct Faculty, Georgetown University
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Our society is grappling with a legacy of discrimination and unequal opportunity. The Black Lives Matter movement has resonated within senior living providers, especially as our frontline workforce generally includes a high percentage of immigrants and people of color. Many owners and operators have seized the moment to hold listening sessions, explore biases, and examine diversity and inclusion at every level of their organizations.
COVID-19 has brought even greater poignancy to this topic, with a sudden focus on flexible schedules, access to transportation and childcare, leave policies, safe working environments, and more. This is a watershed moment in our history and our industry.
Argentum convenes a panel of thought leaders to talk about this national awakening and what it means for our industry, now and for the future. Embracing the priorities of equity and inclusion will make us stronger.
Panelists:
George Brooks, Global Deputy, People Advisory Services, EY
Deke Cateau, Chief Executive Officer, A.G. Rhodes
Karyne Jones, President and CEO, The National Caucus and Center on Black Aging, Inc. and Chair Elect of the American Society on Aging
Mark Woodka, CEO, OnShift
Moderator:
Ovell Barbee, MLR/HR, SVP Human Resources and Chief Diversity Officer, Spectrum Health
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Many senior living organizations have developed resident engagement programs utilizing virtual reality (VR) technology. The onset of COVID-19 has emphasized the need for more creative ways to provide training, programming, and care – and VR implementations have reported some interesting results in a variety of environments. This session will review three such projects and their results, to give you the information you may need to create your own VR use case.
Panelists:
Tamara Afifi, PhD, Professor in the Department of Communication, University of California Santa Barbara
Kimberly C. Butrum, MS, RN, GNP, Senior Vice President, Clinical Services, Silverado
Debbi Cavallo, Director of Dementia Services, Senior Resource Group
Carrie Cusker, LPN, Clinical Nurse Educator, St. John’s Home
Moderator:
Davis Park, Vice President, Center for Innovation and Wellbeing, Front Porch
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Even before the era of social distancing, the senior living industry had been experimenting with voice-first technologies. Besides the obvious benefit of reducing social isolation, applications now in the marketplace include medication reminders, personal emergency response, digital transcription, and healthcare information assistance. How far can senior living take this technology, and what is the benefit to seniors as a result? Already, voice is viewed as a biomarker for medical conditions. Multi-factor voice authentication can help in care coordination. This panel, moderated by a tech industry veteran and elder care advocate, will provide you with an overview of the possibilities and very real benefits to seniors in any environment.
Panelist:
Ryan Elza, Social Entrepreneur in Residence, Social Connectedness, AARP Foundation
Nick Patel, President, The Asbury Group Integrated Technology
Moderator:
Laurie Orlov, Founder, Aging and Health Technology Watch
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2019 was a rough year for data breaches in senior living. More than 60 facilities were impacted by a single software company breach in June. The average cost of a data breach in the health care industry was $6.45 million, according to the 2019 Cost of a Data Breach Study from Ponemon Institute and IBM Security. 2020’s COVID-19 crisis has seen the temporary loosening of HIPAA rules by the HHS Office for Civil Rights, to accelerate telehealth adoption in senior living. What is the state of your data security? Once the COVID-19 crisis has been declared under control by HHS and other government agencies, what story will you be able to tell as it relates to the security of resident data? These IT leaders will run through the punch list required to ensure your story will be a good one.
Panelist:
Diana Burley, Ph.D., Vice Provost for Research, American University
Beau Smithback, Chief Information Officer, vcpi
Moderator:
Mark Marshall, VP, IT & Business Analytics, Brandywine Living
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According to the Alzheimer’s Association, “person centered care” is a focus on residents’ emotional needs and care preferences consistent with their lifestyle. Relationships, rather than tasks, are the focus in this holistic approach assuring quality of life for the whole person. It means encouraging a resident’s creative passions as well as understanding culturally, spiritually, and socially who they are. Residents suffering from dementia deal daily with the theft of their memories and identities. Additionally, recent statistics show that those diagnosed with dementia from the LGBT population face uniquely challenging circumstances in that they are twice as likely to age without a spouse or partner, and three to four times less likely to have children. 40% of LGBT older people in their 60s and 70s say that their health care providers do not know their sexual orientations. All these factors make “person centered care” a challenge in a memory care environment. This session will provide you with the latest methods and strategies to ensure you are meeting the emotional and lifestyle needs of your memory care residents.
Panelists:
Melissa Batchelor, PhD., RN-BC, FNP-BC, FGSA, FAAN, Associate Professor, The George Washington University School of Nursing; Director, Center for Aging, Health and Humanities
Kelly Focht MSW, Senior Director, Memory Care, Spectrum Retirement Communities LLC
Beverly Lunsford, PhD., RN, FAAN, Co-Director, Center for Aging, Health and Humanities Assistant Professor, George Washington University
Moderator:
Rita Alman, SVP, Memory Care & Program Services, Sunrise Senior Living
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Statistics for serious infections contracted by long term care residents are sobering: between 1 and 3 million contract a serious infection annually, even under normal operating conditions. These infections are increasingly becoming antimicrobial resistant and lethal, causing over 380,000 deaths per year in the U.S. alone. While senior living has always been hyper-vigilant to contain outbreaks, COVID-19 has upped the ante for infection control across the continuum of care, including the need to effectively balance infection prevention and safety with operational efficiency. Topics such as isolation practices and their impact on resident quality of life, as well as the role of testing and health screening for residents and employees, will also be discussed.
Panelists:
Rosie Lyles, MD, MHA, MSc, FACA, Director of Clinical Affairs, Medline Industries, Inc.
Schekesia Meadough, BSN, RN, CDP, Vice President of Quality & Clinical Operations, American House Senior Living Communities
Ruth Petran, PhD., CFS, Senior Corporate Scientist, Food Safety and Public Health, Ecolab
Charles E. Trefzger, President and CEO, ALG Senior
Moderator:
Kevin W. O’Neil, MD, FACP, CMD, Chief Medical Officer, ALG Senior
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Marijuana for medicinal use is legal in 29 states and the District of Columbia – however, on a federal level marijuana is illegal, and is listed as a Schedule 1 controlled substance by the U.S Drug Enforcement Administration. Such federal preemptive and state exception issues make this an operational problem for senior living. Additionally, psychopharmacological effects associated with marijuana use can present risk management issues to communities. Policies around storage, administration, usage areas, care planning, and communication are vital in balancing resident rights against potential risks to your staff and business. This session will provide a roadmap for navigating the cannabis conundrum.
Panelists:
Zachary J. Palace, MD, CMD, FACP, Medical Director, Hebrew Home at Riverdale
Brittany Pape, Vice President of Compliance & Counsel, Senior Lifestyle
Moderator:
Steve Levy, Executive Vice President and General Counsel, Senior Lifestyle
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Telehealth’s benefits of convenience, chronic disease management, and better care coordination are widely known. The pandemic has added other benefits directly related to the senior living industry: reduced exposure of third-party providers to vulnerable residents; improved billing and reimbursement models from CMS; and HIPAA flexibility during the crisis. What capabilities could telehealth provide related to testing and screening for the next wave of COVID-19? What will the long-term impact be to senior living organizations as telehealth implementations progress and resident adoption increases? What impact might telehealth have on community staffing levels? One thing is certain: telehealth is here to stay. This session will provide both a tactical and strategic overview of this care delivery model and its impact on senior living.
Panelist:
Varun Bajaj, MHA, Project Lead, Digital Health, New York-Presbyterian
Jason Hazel, PT, DPT, Chief Development Officer, Fox Rehab
Scott Smith, Director of Experience and Education, Thrive Senior Living
Moderator:
Erin Shvetzoff Hennessey, Chief Executive Officer, Health Dimensions Group
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While operators have long been prepared for flu and hurricane seasons, COVID-19’s lengthy and ever-evolving march through senior communities has created unexpected challenges. Throughout the crisis, Argentum has conducted Executive Roundtable calls and webinars to share collective knowledge and experience on best practices. Organizations have readily shared solutions, forever altering normal operating procedures and expanding our arsenal for the next pandemic. This session will highlight the best of those insights, as well as provide an opportunity for operators to engage in robust, live Q&A with our facilitator and with other attendees.
Facilitator:
JoAnn Carlin, MSN, RN, NHA, CPHRM, CDAL, Vice President Clinical Risk Services, Willis Towers Watson
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In today’s environment, “selling” assisted living to the consumer will need to focus not just on safety, but also socialization. The word “isolation” takes on a new meaning when quarantine is required and not optional. Operators need to ensure physical isolation does not lead to social isolation.
The new normal will be finding ways to keep people engaged in a modified way. Studies have shown that social isolation and loneliness affect over half of seniors in care. Senior living provides congregant living that can mitigate this, however, with mitigation and containment measures related to COVID-19 and slow lifting of restrictions of group programming and visitors, how do we provide and “sell” engagement, today and tomorrow?
How can we draw those seniors into support circles of fellow residents or supportive family members? How can we provide a supportive, safe and fun quality of life? This session will feature strategies and solutions to the problem of engagement in the New Normal.
Panelists:
Karen Doering, Chief Operating Officer, Senior Star
Tony Galvan, AVP of Living Well, Vi Living
Whitney Lane, Senior Vice President of Operations, Watercrest Senior Living Group
Moderator:
Maria Nadelstumph, Senior Vice President, Brandywine Center of Excellence
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You’ve achieved career success. To keep it, you must prevent burnout, stay focused on your goals, and at the same time, ensure your personal life is enhanced rather than diminished by your success. These successful leaders will share their own work-life integration strategies in this interactive session designed to be a robust discussion on how to avoid “the off-ramp,” maintaining your career momentum as you live your best life with your loved ones.
Panelists:
Sue Coppola, Chief Clinical Officer, Sunrise Senior Living
Kimberly Lody, CEO, President & Director, Capital Senior Living
Sandra Preyale, Chief People Officer, Aegis Living
Moderator:
Nicole Moberg, Chief Operating Officer, Thrive Senior Living
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We’ve all been there: you’re at the top of your game and there’s nowhere else to go within your organization. How do you reach that brass ring of a senior leadership role? Do you leave the company to take advantage of an opportunity elsewhere? Do you stay, and ask for a position to be carved out for you? Or do you stay, and bide your time in the hopes of an opportunity through attrition? Hear from these senior living leaders as they recount one-by-one how they achieved career success, then ask them anything following their talk. You’ll learn how to stay the course in any situation as you navigate your next career opportunity.
Panelists:
Kathryn Burton Gray, Founding Partner, SeniorsCapital LLC
Mercedes Kerr, President, Belmont Village Senior Living
Danette Opaczewski, EVP and COO, Revel Communities
Moderator:
Collette Gray, President, Integral Senior Living
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The 2018 best-seller “How Women Rise” by Sally Helgesen and Marshall Goldsmith featured a chapter on how to not only establish connections in the workplace, but to turn them into something more productive in order to advance performance goals, buy-in on projects, and access to resources within the organization. This conversation with three senior living leaders will reveal how these women enlisted allies, maintained the long view over the day-to-day, and ultimately arrived at positions of power within their organizations.
Panelists:
Tana Gall, President, Merrill Gardens
Cindy Kent, EVP and President, Senior Living, Brookdale Senior Living
Moderator:
Christy Stone
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The global pandemic has placed all senior communal living environments under increased scrutiny. That said, senior living has seen an increase in liability claims as well as premiums in recent years, brought on by the growth of resident acuity levels and other factors. There are mitigation strategies that can be implemented to reduce losses related to falls, elopement, wounds, and yes – COVID-19. This session will review the risk management protocols that all senior living organizations should have in place to reduce the impact of potential litigation for any crisis. Mitigation measures to help reduce increases in professional liability insurance premiums will also be discussed.
Panelists:
Tara J. Clayton, JD, Senior Claims Consultant, Willis Towers Watson
Thomas G. Goodwin, Senior Operations Counsel, Atria Senior Living
Thomas A. Graham, Hall Booth Smith, P.C.
Moderator:
Frank Russo, Senior Vice President of Risk Management, Healthpeak Properties
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According to the CDC, currently there is no evidence to support transmission of COVID-19 associated with food. Pandemic or no pandemic, vigilance must always be maintained to protect food and dining safety. Brad Barnes, director of consulting and industry programs at The Culinary Institute of America, is a Certified Master Chef and an inductee of the American Academy of Chefs, the American Culinary Federation’s honor society. He will walk attendees through the thought process required to establish an overall strategic plan for food safety at the community and corporate level.
Presenter: Brad Barnes, Director, CIA Consulting and Industry Programs
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The pandemic has had deep impact on all aspects of senior living. What is going to become “standard practice” once the crisis has passed, and what will be “pandemic standard practice”? This session will feature three COOs who will share how resident communications, infection control, supply chain, staffing and health system partnerships have been changed forever in their operations.
Panelists:
Michelle Egerer, Senior Vice President, Community Operations, Silverado
Alan Fairbanks, Executive Vice President of Operations, Bickford Senior Living
Meredith Mills, SVP and Chief Operating Officer, Country Meadows Retirement Communities
Earl Parker, President and COO, Commonwealth Senior Living
Moderator:
Tim Mullaney, Editor, Senior Housing News
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Although senior living as an industry is heads-down dealing with the challenges posed by the pandemic, there will come a time when the virus is contained and long-term development planning can resume. Dr. Margaret Wylde has spent decades conducting landmark consumer research projects for organizations in 50 states, 11 countries and 6 continents. She will share her latest research on what future consumers will look like – and what they will want – from senior living. Following her presentation, she’ll take questions on her predictions for consumer confidence and what you must do to ensure your prospecting pipeline is preserved for the long haul.
Presenter:
Dr. Margaret Wylde, CEO, ProMatura, LLC
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One can’t navigate the world of seniors housing and care without the other, yet how do operators and investors co-exist in a way that is productive and that fosters long-term growth and collaboration versus frustration and angst during and post COVID-19? Developed over two decades in working with hundreds of operators and investors while navigating the complex dynamics involved, Traci and her team have developed a Seniors Housing Scorecard™ designed to drive business performance. With key focus on people, product and process, this tool is creating a common language between partners that fosters standardization while maximizing business performance and outcomes for all stakeholders involved.
Presenter:
Traci Bild, President & CEO, Bild & Co.
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Predictions of the costs associated with COVID-19 have been staggering: third-party analysis projects an adverse economic impact to the senior living industry of between $40 billion and $57 billion over the next 12 months. How will senior living be able to weather these sustained headwinds? What are senior living organizations doing to account for pandemic-related losses, project future occupancy rates, and plan for future investment in the wake of such immense business disruption? This session will feature three leaders who are willing to share their mitigation strategies, along with an industry-wide overview of the short- and long-term financial impact on the senior living industry.
Panelists:
Colleen Blumenthal, COO/Partner, HealthTrust
Diana Bridgewater, EVP, CFAO, Life Care Services (LCS)
Chris Hyatt, President, New Perspective
Moderator:
Chris Wettig, Chief Financial Officer, Legend Senior Living
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Most senior living communities experienced first-hand the impact of the pandemic, or dealt with the blowback as residents, family members and staff dealt with daily headlines reporting outbreaks and deaths among communities for seniors. This master class in crisis communication will provide an in-depth look at senior living’s response to the crisis from several functional angles. From social media to news stories to communicating with investment partners, this session will provide you with a roadmap to better equip your company for any communications crisis.
Panelists:
Jonathan B. Barbieri, Senior Vice President, The Hearth Management
Brandon Ribar, Chief Operating Officer, Capital Senior Living
Jeffery Smith, SVP, Sales & Marketing, Integral Senior Living
Moderator:
David Dodson, VP, Sales & Marketing, Harbor Retirement Associates, LLC
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“Omnichannel” doesn’t mean marketing across multiple channels. It means ensuring that each channel and brand are bridged – so that every customer has the same, continuous experience as they move from one channel to the next. How do you guide your organization to make this move? How long does it take, and how much buy-in will you need? How does “multi-touch attribution” work? Which is better, videos with high production quality, or short snippets? Brand leaders from several organizations who have achieved an omnichannel approach share their lessons learned in this fast-moving panel discussion.
Panelists:
Jamison Gosselin, Chief Marketing Officer, Eclipse Senior Living
Lacy Jungman, VP of Sales & Marketing, Heritage Communities
Brenda Schreiber, SVP, Marketing, Mather
Rick Westermann, VP, Sales and Marketing, Life Care Services LLC
Moderator:
Jeff Shaw, Managing Editor, Seniors Housing Business
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From caregiver staffing to resident engagement activities, daily touchpoints with long-time residents, families and new residents are numerous and hugely impactful to the health of your prospecting pipeline. For example, many senior living sales professionals will tell you that a resident’s “post-sale experience” is typically forgotten. Now more than ever, everyone should be participating in the sales process. Charlene DeCesare will engage attendees in a highly interactive discussion on how to establish a relationship-sales approach not only with your sales and marketing teams, but also with every team member — converting more of your pipeline prospects into residents and advocates for your community.
Presenter:
Charlene DeCesare, Sales Advisor, Training & Guide, Firewalk Sales
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Rarely in history have we seen an event wreak such havoc on the global economy. And in response – just as rarely – competitive workforce sectors came together to help 30 million displaced workers find employment. How much pressure did the pandemic place on our industry in terms of retention, training, and employee engagement? What can be learned from the collaborations that are now taking place across sector trade associations and corporations? Looking ahead, will the pandemic’s aftermath negatively impact perceptions of senior living as a career of choice? Our panel of senior living, hospitality, and restaurant CEOs will discuss their lessons learned as the service sector pulled together to meet the workforce challenge brought on by COVID-19.
Panelists:, Benchmark
Michael Rosenbaum, Chairman and CEO, Arena
Zeta Smith, CEO, North America Seniors, Sodexo
Helen Zarba, Senior Vice President, Human Resources, Benchmark
Moderator:
John M. Bremen, Managing Director, Human Capital and Benefits; Global Head of Thought Leadership and Innovation, Willis Towers Watson
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The pandemic put financial pressure on every aspect of senior living: from labor costs to occupancy rates. How have the nation’s largest real estate investment trusts (REITs) fared during this crisis, and what does the future look like for senior living finance from this development sector? Business models, credit, and the state of private equity in the aftermath of COVID-19 will be discussed.
Panelists:
George Chapman, CEO, ReNew REIT
Chris Cummings, Senior Vice President, Asset Management (Seniors Housing), Ventas
Eric Mendelsohn, President and CEO, National Health Investors
Moderator:
Stephen Monroe, Partner & Managing Editor, Levin Associates, SeniorCare Investor
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While senior living as an industry has always been prepared for “cold and flu season,” this year’s pandemic has been characterized by some as a “black swan event” – unpredictable, severely impactful, yet to some in hindsight, foreseeable. The danger of calling this a “black swan event” is that we will fail to prepare for the next one.
What’s beyond COVID-19? Has the pandemic permanently impacted the consumer’s view of our inherent value proposition? How far should we go to balance the need seniors have for social interaction against the risks involved with another pandemic? One thing is for certain: senior living as an industry is now viewed as part of the continuum of care. Join this thoughtful conversation, as we envision senior living’s post-COVID future.
Panelists:
Cindy Baier, President and Chief Executive Officer, Brookdale
Richard J. Hutchinson, Chief Executive Officer, Discovery Senior Living
Anja Rogers, Chief Executive Officer, Senior Star
Danny Stricker, President, Ascension Living
Moderator:
Lois A. Bowers, Editor, McKnight’s Senior Living
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